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A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal; Kiygi-Calli, Meltem; Oraiby, Maryam El - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
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Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga; Oliveira, Alessandro Silva de; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
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Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena; Pérez-Escoda, Ana; Ruiz-Poveda … - In: Corporate communications : an international journal 28 (2023) 2, pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
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Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement : the significant role of social trust and perceived homophily
Pang, Hua; Qiao, Yuxin; Zhang, Kaige - In: Technological forecasting and social change : an … 198 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10015075800
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Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
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Social media sharing disposition (SMSD) as a driver of consumer information-sharing behavior
Bailey, Ainsworth Anthony; Mimoun, Mohamed Slim Ben - In: Journal of consumer marketing 41 (2024) 5, pp. 491-509
Persistent link: https://www.econbiz.de/10015078723
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The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola; Sicilla, María; López, Manuela - In: The journal of product & brand management 24 (2015) 6, pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
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An integrative apporach to eWOM and marketing communications
Weisfeld-Spolter, Suri; Sussan, Fiona; Gauld, Stephen - In: Corporate communications : an international journal 19 (2014) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
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The more the better? : exploring the effects of reviewer social networks on online reviews
Zhang, Jurui; Liu, Raymond R. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1667-1688
Persistent link: https://www.econbiz.de/10012178656