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Revisiting the antecedent of electronic word-of-mouth (eWOM) during COVID-19 pandemic
Rani, Anshu; Shivaprasad H. N. - In: Decision : official journal of Indian Institute of … 48 (2021) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10012796387
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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior
Yang, Hongwei Chris - In: Journal of Asia Pacific business 14 (2013) 2, pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
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eWOM in online customer support communities : key variables in information quality and source credibility
Dancer, Hannah; Filieri, Raffaele; Grundy, David - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 290-305
Persistent link: https://www.econbiz.de/10010385969
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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The effects of online social influencers on purchasing behavior of Generation Z : an empirical study in Vietnam
Minh Pham; Dang Thao Yen; Hoang Thi Hong Yen; Tran Thi … - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 11, pp. 179-190
Persistent link: https://www.econbiz.de/10012671007
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Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ling, Haifeng - In: Journal of electronic commerce research : JECR 21 (2020) 4, pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
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The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei; Qian, Da; Zhu, Lin - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
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An empirical investigation of online review diagnosticity
Raju, G. Amar; Joseph, Dennis - In: International journal of business information systems : … 25 (2017) 3, pp. 319-335
Persistent link: https://www.econbiz.de/10011756954
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Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
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Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.; Keeling, Kathleen Anne; … - In: European journal of marketing 57 (2023) 5, pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281