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Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
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Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.; Keeling, Kathleen Anne; … - In: European journal of marketing 57 (2023) 5, pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
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Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan; Kim, Shinhye; Bowen, Melanie - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
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Influencer marketing and consumer behaviour : insights into the effectiveness of fashion influencers' sponsored content on Instagram
Pegan, Giovanna; Verginella, Chiara - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 155-184). 2024
Persistent link: https://www.econbiz.de/10014529070
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Effect of electronic word-of-mouth on customers' booking intention at online travel agencies : case in Vietnam
Nguyen Hong Quan; Bui Quang Thang - In: International journal of electronic trade 1 (2023) 1, pp. 74-92
Persistent link: https://www.econbiz.de/10015060701
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The effects of cultural differences on social media behaviour
Guftométros, Myron; Guerreiro, João Pedro Silva Martins - In: International journal of internet marketing and … 15 (2021) 4, pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
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Negative online consumer reviews : effects of different responses
Ullrich, Sebastian; Brunner, Christian Boris - In: The journal of product & brand management 24 (2015) 1, pp. 66-77
Persistent link: https://www.econbiz.de/10010514473
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Consumers, experts, and online product evaluations : evidence from the brewing industry
Jacobsen, Grant D. - In: Journal of public economics 126 (2015), pp. 114-123
Persistent link: https://www.econbiz.de/10011416605
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Hotel attribute performance, eWOM motivations, and media choice
Yen, Chih-Lun Alan; Tang, Chun-Hung - In: International journal of hospitality management 46 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
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Beyond the credibility of electronic word of mouth : exploring eWOM adoption on social networking sites from affective and curiosity perspectives
Fang, Yu-hui - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 67-101
Persistent link: https://www.econbiz.de/10010360056