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The use and value of badges : leveraging salesforce trailhead badges for marketing technology education

Humphrey, William F. <Jr.>; Laverie, Debbie; Munoz, Caroline - In: Journal of marketing education : JME 43 (2021) 1, pp. 25-42

Persistent link: https://www.econbiz.de/10012485741

Update status : the state of social media marketing curriculum

Munoz, Caroline; Wood, Natalie T. - In: Journal of marketing education : JME 37 (2015) 2, pp. 88-103

Persistent link: https://www.econbiz.de/10011336518

Experiential and cooperative learning: using a situation analysis project in principles of marketing

Munoz, Caroline; Huser, Ann - In: Journal of education for business 83 (2007/08) 4, pp. 214-220

Persistent link: https://www.econbiz.de/10003732814

Regifting : a multi-perspective processual overview

Erimur, Burçak; Munoz, Caroline; Hutton, James G. - In: Journal of business research : JBR 68 (2015) 9, pp. 1997-2004

Persistent link: https://www.econbiz.de/10011384228

The effect of interpersonal influence within virtual communities

Munoz, Caroline - 2003

Persistent link: https://www.econbiz.de/10002654965

Do high engagement Instagram images influence presidential candidate evaluation? : the moderating effect of familiarity

Munoz, Caroline; Towner, Terri L. - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 514-533

Persistent link: https://www.econbiz.de/10013536253

Exploring the effects of encouraging student performance with text assignment reminders

Humphrey, William F. <Jr.>; Laverie, Debbie; Shields, Alison - In: Journal of marketing education : JME 43 (2021) 1, pp. 91-102

Persistent link: https://www.econbiz.de/10012485746

Brand choice via incidental social media exposure

Humphrey, William F. <Jr.>; Laverie, Debra A.; Rinaldo, … - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 110-130

Persistent link: https://www.econbiz.de/10011760745

Building the force : enacting fan brand community through the Star Wars BB-8 droid builders club

Humphrey, William F. <Jr.>; Laverie, Debra A.; Shields, … - In: Exploring the rise of fandom in contemporary consumer …, (pp. 126-146). 2018

Persistent link: https://www.econbiz.de/10011764841

Do high engagement Instagram images influence presidential candidate evaluation? The moderating effect of familiarity

Munoz, Caroline Lego; Towner, Terri - In: Journal of Research in Interactive Marketing 16 (2021) 4, pp. 514-533

Purpose: This paper aims to examine how exposure to a presidential candidate's high engagement Instagram images influences a citizen's candidate evaluations. Design/methodology/approach: Data were collected via Amazon MTurk. A 3 × 2 experimental design was employed to test the persuasive...

Persistent link: https://www.econbiz.de/10012812652