Harries, Tim; Rettie, Ruth; Studley, Matthew; Burchell, … - In: European Journal of Marketing 47 (2013) 9, pp. 1458-1475
Purpose – The purpose of this paper is to present details of a large-scale experiment that evaluated the impact of communicating two types of feedback to householders regarding their domestic electricity consumption: feedback on their own consumption and feedback of both their own consumption...
