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Effects of online brand communities on millennials' brand loyalty in the fashion industry

Ozuem, Wilson; Willis, Michelle; Howell, Kerry; Helal, Guida - In: Psychology & Marketing 38 (2021) 5, pp. 774-793

Persistent link: https://www.econbiz.de/10012535700

Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic : An actor–network theory perspective

Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & Marketing 38 (2021) 9, pp. 1440-1459

Persistent link: https://www.econbiz.de/10012633138

Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective

Ranfagni, Silvia; Ozuem, Wilson - In: The art of digital marketing for fashion and luxury …, (pp. 397-422). 2021

Persistent link: https://www.econbiz.de/10012607451

Dynamics of user-generated content and service failure recovery : evidence from millennials

Ozuem, Wilson; Willis, Michelle; Ranfagni, Silvia; … - In: Qualitative market research : an international journal 26 (2023) 5, pp. 600-631

Persistent link: https://www.econbiz.de/10014430702

Understanding the process of meanings, materials, and competencies in adoption of mobile banking

Naeem, Muhammad; Ozuem, Wilson; Howell, Kerry; … - In: Electronic markets : EM ; the international journal of … 32 (2022) 4, pp. 2445-2469

Persistent link: https://www.econbiz.de/10013556736

Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity

Kallevig, Annette; Ozuem, Wilson; Willis, Michelle; … - In: Journal of advertising research 62 (2022) 4, pp. 301-320

Persistent link: https://www.econbiz.de/10013531979

Digital Transformation for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and...