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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement

Munjal, Priyanka; Shanker, Ravi; Gupta, Ashish; … - In: International journal of management practice : IJMP 16 (2023) 1, pp. 59-88

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What makes consumers purchase apparel products through social shopping services that social media fashion influencers have worn?

Shin, Eonyou; Lee, Jung Eun - In: Journal of business research : JBR 132 (2021), pp. 416-428

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Media and sustainable apparel buying intention

Lenne, Orpha de; Vandenbosch, Laura - In: Journal of fashion marketing and management 21 (2017) 4, pp. 483-498

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Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

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Antecedents of sustainable fashion apparel purchase behavior

Kautish, Pradeep; Khare, Arpita - In: Journal of consumer marketing 39 (2022) 5, pp. 475-487

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Will I follow my ideal self everywhere? : exploring consumers' perceptions towards fast fashion influencers on Instagram

Tanyatip Kharuhayothin; Yupin Patarapongsant - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 77-108). 2023

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"Fashioning" the metaverse : a qualitative study on consumers' value and perceptions of digital fashion in virtual worlds

Venturini, Alice; Columbano, Martina - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 6-22

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Generation Z's intention to use digital fashion items in the Metaverse

Milanesi, Matilde; Monteverde, Giulia; Runfola, Andrea; … - In: Journal of consumer marketing 41 (2024) 6, pp. 674-689

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Online fashion shopping paradox : the role of customer reviews and facebook marketing

Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153

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Fast fashion consumer engagement on Instagram : a case study

Bonilla Quijada, María del Rocío; Del Olmo Arriaga, … - In: Cogent business & management 11 (2024) 1, pp. 1-14

research, focusing on empirically determining those elements that affect the interaction between a fast fashion brand and its … outcomes such as brand image and consumer loyalty. This study also provides valuable academic insights and guides fast fashion …

Persistent link: https://www.econbiz.de/10014529044