Foroughi, Behzad; Mohammad Shah, Khairul Anuar; … - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 3, pp. 495-515
Purpose: The purpose of this paper is to investigate the impacts of peripheral service quality on football match spectators’ emotions and behavioural intention. Design/methodology/approach: Data were obtained from a survey of 342 spectators of professional league football in Malaysia and...