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Organizing for marketin excellence
Moorman, Christine; Day, George S. - In: Journal of marketing 80 (2016) 6, pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
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Antecedents of market orientation : marketing CEOs, CMOs, and top management team marketing experience
Brower, Jacob; Nath, Pravin - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 405-419
Persistent link: https://www.econbiz.de/10011964306
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Marketing innovation influences on market and customer related performances : evidences of Korean manufacturing companies
Lee, Tong-Keun; Yu, Cheon; Dong, Xiaoxu; Yun Seop Hwang - In: Global business and finance review 21 (2016) 1, pp. 109-127
The marketing related literatures emphasize the key role of marketing for companies performances. However, not much … attention has been paid to marketing innovations and their performances. Focusing on 2,149 Korean manufacturing companies, this … paper examines the factors that influence companies' marketing innovation decisions and marketing performances by using the …
Persistent link: https://www.econbiz.de/10011523605
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Examining the relationship between corporate identity, customer orientation, marketing and financial performance
Daruoei, Khadije; Basirat, Mehdi - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1145-1153
Persistent link: https://www.econbiz.de/10011764348
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Marketing performance of service firms : recognizing market sensing capability and customer interaction orientation
Kwarteng, Collins Kankam; Sarpong, Appiah; Amofah, Ofosu; … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 2, pp. 38-48
Persistent link: https://www.econbiz.de/10012795081
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Market orientation in service clusters and its effect on the marketing performance of SMEs
Royo-Vela, Marcelo; Amezquita Salazar, Juan Carlos; … - In: European journal of management and business economics : … 31 (2022) 1, pp. 1-21
marketing performance when small- and medium-sized enterprises (SMEs) are located within a service cluster. The three main … companies and their marketing performance and to furthermore evaluate the effect of the market orientation of companies in the … cluster on their marketing performance. Design/methodology/approach - This research used executive-level data that were …
Persistent link: https://www.econbiz.de/10012872358
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive inte...
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681