Corporate reputation and image are two valuable intangible resources of the company, aimed at building its long-term competitive advantage and market value. Although reputation and image are interrelated categories, they should not be identified with each another. The differences are not only in...

CEO activism — the practice of CEOs taking public positions on environmental, social, and political issues not directly related to their business — has become a hotly debated topic in corporate governance. To better understand the implications of CEO activism, we examine its prevalence, the...

This paper tests several predictions from the literature on firm reputation, and confirms a main result: poor performance leads a firm to conceal its reputation. A residential plumbing firm with a record of complaints one standard deviation above the mean is 133.2 percent more likely to change...

Corporate reputation is more and more the most valuable asset for a firm. In this day and age, corporate reputation, although an intangible asset, is and will grow as the most essential asset to publicize and also protect. Social media are a formidable tool to publicize a firm's brand and...

Corporate reputation is more and more the most valuable asset for a firm. In this day and age, corporate reputation, although an intangible asset, is and will grow as the most essential asset to publicize and also protect. Social media are a formidable tool to publicize a firm's brand and...

Online freelance marketplaces are websites that match buyers of electronically deliverable services with freelancers. While freelancing has grown in recent years, it faces the classic ‘information asymmetry’ problem – buyers face uncertainty over seller quality. Typically, these markets...

The positive impact of a well organised reputation management has been sufficiently discussed in literature. It strikes that the majority of the studies is limited to the positive impact on major enterprises. It was found, that in particular, medium-sized companies with flat hierarchy structures...