Digital customer as a creator of the reputation of modern companies
Year of publication: |
2019
|
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Authors: | Szwajca, Danuta |
Published in: |
Foundations of Management. - Warsaw : De Gruyter, ISSN 2300-5661. - Vol. 11.2019, 1, p. 255-266
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Publisher: |
Warsaw : De Gruyter |
Subject: | digital customer | corporate reputation | reputation management | stakeholders |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.2478/fman-2019-0021 [DOI] 1683532449 [GVK] hdl:10419/236997 [Handle] |
Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; L25 - Firm Size and Performance ; M31 - Marketing |
Source: |
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Digital customer as a creator of the reputation of modern companies
Szwajca, Danuta, (2019)
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Szwajca, Danuta, (2017)
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Organizational usage of social media for corporate reputation management
Becker, Kip, (2019)
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The role of social media in corporate reputation management: The results of the Polish enterprises
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Szwajca, Danuta, (2015)
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Szwajca, Danuta, (2017)
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