negatively impacts channel selection intention, whereas brand loyalty and channel pricing advantage have positive effects. In …

The paper analyzes how online brand experience can be measured and determines its impact on brand loyalty. Similar to … lead to improved brand image and to behavioral and attitudinal brand loyalty. The present empirical research investigates … relational — and the website usability on brand loyalty through an empirical study of the travel website qyer.com in China. The …

determinants of consumer brand engagement behavior in Facebook brand pages and its impact on brand loyalty. This study applies the … brand loyalty. This study provides a new framework to understand consumer brand engagement behavior in social networking …

-brand loyalty (CBL) via the online based-brand community. A total of 122 social media users affiliated to at least one online brand …