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83
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77
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77
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75
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74
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74
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72
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70
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69
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91
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
92
Market demand of smart but uninformed consumers rotates counterclockwise with better information : surprising welfare effects
Graça, Tarcisio Barroso da
;
Masson, Robert T.
- In:
Applied economics letters
23
(
2016
)
1/3
,
pp. 11-14
Persistent link: https://www.econbiz.de/10011414186
Saved in:
93
Targeted
advertising
and social status
Vikander, Nick
-
2010
This paper shows how a firm can use non-targeted
advertising
to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth.
Advertising
…
Persistent link: https://www.econbiz.de/10011382751
Saved in:
94
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
95
The dynamic impact of product-harm crises on brand preference and
advertising
effectiveness : an empirical analysis of the automobile industry
Liu, Yan
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
61
(
2015
)
10
,
pp. 2514-2535
Persistent link: https://www.econbiz.de/10011386267
Saved in:
96
Price
advertising
by manufacturers and dealers
Xu, Linli
;
Wilbur, Kenneth C.
;
Siddarth, S.
; …
- In:
Management science : journal of the Institute for …
60
(
2014
)
11
,
pp. 2816-2834
Persistent link: https://www.econbiz.de/10010461797
Saved in:
97
The strategic choice of the firm with customization capability
Wang, Jue-Shyan
;
Chan, Shu-Ning
- In:
Research in world economy
5
(
2014
)
2
,
pp. 56-67
Persistent link: https://www.econbiz.de/10010462798
Saved in:
98
Are cartoon ads effective for adult consumers?
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010394711
Saved in:
99
Political marketing : impact of public relations on the change in voter behaviour of consumers (voters)
Bacik, Radovan
;
Gavurova, Beata
;
Gburova, Jaroslava
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 40-48
Persistent link: https://www.econbiz.de/10013161735
Saved in:
100
The influence of
advertising
on children's buying behaviour : a case study in Slovakia
Hajduova, Zuzana
;
Hutmanova, Nikoleta
;
Jusko, Lubor
; …
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 199-210
Persistent link: https://www.econbiz.de/10013162684
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