Purpose – This study sets out to capture the consumer perspective regarding the purchase request relationship between parent and child. Design/methodology/approach – This interpretive study enhances an understanding of these purchase request experiences as they are lived by respondents. The...

Purpose – The current study aims to investigate gender differences in hedonic and utilitarian values on Iranian young consumers' intentions for eating in fast‐casual restaurants. Design/methodology/approach – By testing a sample of 189 young consumers, aged 18 to 24, this study applied...

Purpose – This paper aims to examine motivations for young consumers' internet use, how these motivations relate to children's privacy concerns and, subsequently, children's willingness to disclose personally identifiable information. Design/methodology/approach – The strengths of three...

Purpose – This paper seeks to explore a host of straight‐to‐DVD and direct‐download motion picture marketing, production, and distribution strategies deployed by Florida‐based Maverick Entertainment. The focus is Maverick's most prominent and successful sub‐genre “urban teen...

Purpose – The aim of this paper is to measure the empirical relationship between self‐congruity and game usage and purchase. This is important because it highlights that games affect self concept and the symbolic value that can be obtained from the game. It is aimed to implement this study...

Purpose – The purpose of this paper is first, to investigate young consumers' fashion disposition behavior, second, to identify motivations for their fashion disposition, and third, to identify emotional responses experienced during and after the fashion disposition process. The paper also...

Purpose – This study aims to examine how members of American Generation Y cohort feel about the USA and the USA's major trading partners. In addition, the study's purpose is to find out whether product's country‐of‐origin (COO) plays a role when members of Generation Y evaluate products....

Argues that 99.9 per cent quality is not enough. Especially in products in which the safety of the consumer is at stake, the only acceptable level of quality is total. Consumers are also requiring products to be easy to use. An increasing number of companies are beginning to realize this is not...

Purpose ‐ The aim of this article is to identify the stakeholders’ attitudes, values and feelings on destination development in the framework of creative tourism. Design/methodology/approach ‐ The research questions focus on tourist participation, innovative partnership, guest‐host...