Values are potential market segmentation tools to analyse consumption patterns. Previous research has shown salient differences between regions within countries and across countries. As values and demographics serve as the base for identification of homogeneous consumer groups, ownership of...

Net retail trade flow and outshopping specifically have been examined from a variety of different aspects. All earlier works used some “adjusted” income data to determine total retail expenditures; however, these expenditures were not adjusted according to spending behaviour of the various...

Although the basic idea of benefit segmentation lies in using causal, as opposed to descriptive, factors as segmentation criteria, most of the empirical studies do not differentiate between product attributes and the benefit sought by consumers. The objectives of this article are to clarify the...

Many psychological models of consumer behaviour use the construct of attitude, whereas in economic models behaviour is determined by costs and benefits under budget constraints. In this article, a behavioural cost‐benefit approach to consumer behaviour is proposed. Behavioural costs include...

Presents two distinct categories of braned merchandise in consumer purchasing goods, for today's market: proprietary or manufacturer‐owned; or the retailer‐owned or ‘own label’. Shows that own labels provide low levels of profit owing to competing manufacturers' willingness to supply the...

Acknowledges the multiperson nature of the industrial business buying process and the development of the buying centre as the unit of analysis for business/organization buying behaviour. Addresses two main themes: conceptual issues and alternative views; and methodological dilemma. Looks at the...

Claims that the consumer behaviour field, during the last two decades, has become both multinational and multidisciplinary. States that marketing with its consumer behaviour, has become the most import sub‐field, while significant contributions to its understanding have been made by...

Present data suggest that planned price increases should be carried out gradually in small systematic increments. However, an identical approach would not seem necessary for price reductions. This is the third in a series of related experiments on brand choice behaviour, the major interest of...