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Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669

Persistent link: https://www.econbiz.de/10012229039

Consumer's attitude to receive and response to SMS advertising

Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90

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Effectiveness of female nudity in e-advertising

Digout, Jacques; Salloum, Charbel; Hajjar, Leah; Taha, Nahed - In: International journal of electronic marketing and … 8 (2017) 4, pp. 331-343

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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

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Does personalized information improve health plan choices when individuals are distracted?

Kaumann, Cornel; Müller, Tobias; Hefti, Andreas; Boes, … - 2018

Choice-based health insurance systems allow individuals to select a health plan that fits their needs. However, bounded rationality and limited attention may lead to sub-optimal insurance coverage and higher-than-expected out-of-pocket payments. In this paper, we study the impact of providing...

Persistent link: https://www.econbiz.de/10011857122

Histogram distortion bias in consumer choices

Lu, Tao; Yuan, May; Wang, Chong; Zhang, Xiaoquan - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8963-8978

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Cloak or flaunt? : the fashion dilemma

Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95

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TV advertising spillovers and demand for private labels : the case of carbonated soft drinks

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Advertising functional foods : the effects of physical body size and appeal type on ad credibility and purchase intentions

Melbye, Elisabeth Lind; Hansen, Håvard; Onozaka, Yuko - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 142-154

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The effect of advertising and in-store promotions on the demand for chocolate

Patalinghug, Jason C. - In: International journal of economics and finance 7 (2015) 10, pp. 56-65

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