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Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting

Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: Journal of business research : JBR 67 (2014) 11, pp. 2269-2281

Persistent link: https://www.econbiz.de/10010401999

Impact of the strength of religious beliefs on brand love in the Islamic market

Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012819715

Introduction: Building corporate identity, image and reputation in the digital era

Melewar, T. C.; Dennis, Charles; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 3-8). 2022

Persistent link: https://www.econbiz.de/10012609365

Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction

Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: Building corporate identity, image and reputation in …, (pp. 140-168). 2022

Persistent link: https://www.econbiz.de/10012609379

An assessment of customer experience concept : looking back to move forward

Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022

Persistent link: https://www.econbiz.de/10012609400

Making sense of sensory brand experience : constructing an integrative framework for future research

Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: International journal of management reviews 24 (2022) 1, pp. 130-167

Persistent link: https://www.econbiz.de/10012795396

Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Corporate reputation review 24 (2021) 4, pp. 247-262

Persistent link: https://www.econbiz.de/10012666334

Building corporate identity, image and reputation in the digital era

Melewar, T. C. (ed.); Dennis, Charles (ed.); … - 2022

"Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars,...

Persistent link: https://www.econbiz.de/10012485177

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility

Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488

Persistent link: https://www.econbiz.de/10012238107

Corporate branding, identity, image and reputation : current and future trends, developments and challenges

Melewar, T. C.; Foroudi, Pantea; Jin, Zhongqi - In: Journal of business research : JBR 117 (2020), pp. 672-674

Persistent link: https://www.econbiz.de/10012288081

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