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Consumers' attitude toward Facebook advertising

Ferreira, Fátima; Barbosa, Belem - In: International journal of electronic marketing and … 8 (2017) 1, pp. 45-57

Persistent link: https://www.econbiz.de/10011790496

Impact of entertainment motivational drivers on user acceptance of online social network banner advertising : a gratification perspective

Mir, Imran Anwar - In: Zagreb international review of economics & business 20 (2017) 1, pp. 19-47

Persistent link: https://www.econbiz.de/10011752802

Why we watch others' responses to online advertising - investigating users' motivations for viewing user-generated content in the context of online advertising

Knoll, Johannes; Proksch, Ramona - In: Journal of marketing communications 23 (2017) 4, pp. 400-412

Persistent link: https://www.econbiz.de/10011743990

The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case

Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148

Persistent link: https://www.econbiz.de/10011706457

Processes and effects of targeted online advertising among children

Reijmersdal, Eva A. van; Rozendaal, Esther; Smink, Nadia; … - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 396-414

Persistent link: https://www.econbiz.de/10011707392

Is digital advertising effective under conditions of low attention?

Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1707-1730

Persistent link: https://www.econbiz.de/10012424268

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

The influence of social media advertising on consumer behaviour

Al Akayleh, Fayq - In: Middle East journal of management : MEJM 8 (2021) 4, pp. 344-366

Persistent link: https://www.econbiz.de/10012595011

Impact of social media advertisement on consumer purchasing behaviour

Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638

Persistent link: https://www.econbiz.de/10012506205

Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude

Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16

The COVID-19 pandemic is changing consumer behaviour, where consumers are shifting their activities toward digital activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers. Brands and marketers should use digital advertising and...

Persistent link: https://www.econbiz.de/10014504754