Similar Search Results

Exploring the context and interface of corporate social responsibility and HRM

Sarvaiya, Harsha; Arrowsmith, Jim - In: Asia Pacific journal of human resources : APJHR 61 (2023) 2, pp. 300-323

Persistent link: https://www.econbiz.de/10014307263

Role of women board members in the relationship between internal CSR and firm efficiency : evidence from multiple countries

Arum Setyowati; Bany-Ariffin, Amin Noordin; Fakarudin … - In: Cogent business & management 10 (2023) 1, pp. 1-19

The study aims to analyze the effect of internal CSR practices on firm efficiency, focusing on the moderating role of women board members. Using a sample set of 5,997 firms from 39 countries between 2008 and 2019, this study performs Data Envelopment Analysis (DEA) to measure firm efficiency and...

Persistent link: https://www.econbiz.de/10014466412

"Brandspeak" : metaphors and the rhetorical construction of internal branding

Müller, Monika - In: Organization : the critical journal of organization, … 25 (2018) 1, pp. 42-68

Persistent link: https://www.econbiz.de/10011857267

Internal brand identification as metamorphic glue in the internal branding process within a retailer network

O'Callaghan, Edmund; Murray, John - In: The international review of retail, distribution and … 27 (2017) 5, pp. 533-551

Persistent link: https://www.econbiz.de/10011853933

Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis

Afshardoost, Mona; Eshaghi, Mohammad Sadegh; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 5, pp. 983-1011

Persistent link: https://www.econbiz.de/10014305061

Behavioral Branding : Markenverhalten managen

Esch, Franz-Rudolf - In: Best practice der Markenführung, (pp. 3-19). 2009

Persistent link: https://www.econbiz.de/10003770937

Markenbotschafter im eigenen Haus : Ziele und Strategien des Behavioral Branding Konzepts

Henkel, Sven; Ebersbach, Lydia - In: Erfolgsfaktor emotionales Kapital : Menschen …, (pp. 103-116). 2008

Persistent link: https://www.econbiz.de/10003779407

Internal branding

Buckley, Ed; Williams, Matt - In: Kellogg on branding : the marketing faculty of the …, (pp. 320-326). 2005

Persistent link: https://www.econbiz.de/10003285424

Building a university brand from within : university administrators' perspectives of internal branding

Judson, Kimberly M.; Aurand, Timothy W.; Gorchels, Linda; … - In: Services marketing quarterly 30 (2009) 1, pp. 54-68

Persistent link: https://www.econbiz.de/10003839174

Behavioral Branding am Beispiel der BMW Group

Graumann, Matthias; Sanktjohanser, Jana - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2009), pp. 283-295

Persistent link: https://www.econbiz.de/10003818348