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A close look at research on pursuing the right formula for cause-related marketing advertising

Chang, Chun-Tuan; Cheng, Zhao-Hong; Lee, Yu-Kang; … - In: International journal of advertising : the review of … 42 (2023) 1, pp. 96-108

Persistent link: https://www.econbiz.de/10014233925

The moderating role of religiosity on cause related advertising campaigns

Mabrouk, Abir Ben; Najjar, Faouzi - In: International journal of islamic marketing and branding 4 (2019) 3/4, pp. 249-260

Persistent link: https://www.econbiz.de/10012257420

Effect of skepticism and message abstractness on cause-related marketing campaign evaluation : the mediating role of message engagement

Bae, Mikyeung - In: Cogent business & management 7 (2020) 1, pp. 1-18

Cause-related marketing (CRM) skepticism significantly affects consumers' attitudes and behavioral intentions. Thus, this study draws from construal-level theory to identify how the mediating role of message engagement curbs CRM skepticism. An online experiment indicated that matching skeptical...

Persistent link: https://www.econbiz.de/10012643714

Chang, Chun-Tuan; Chen, Pei-Chi - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 336-355

Persistent link: https://www.econbiz.de/10011689868

The role of logo recoloring on perceptual fluency in cause-related marketing campaigns

Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982

Persistent link: https://www.econbiz.de/10012179085

Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing

Lauper, Patricia - 2010

Persistent link: https://www.econbiz.de/10008823291

The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns

Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50

Persistent link: https://www.econbiz.de/10003986800

Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing

Chang, Chun-Tuan; Cheng, Zhao-Hong - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 337-350

Persistent link: https://www.econbiz.de/10010493871

Improving the impact of cause-related donation exchanges through message framing : a conceptual perspective

Das, Neel; Kerr, Anthony H. - In: The journal of applied business research 25 (2009) 2, pp. 69-77

Persistent link: https://www.econbiz.de/10003827599

A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising

Ndasi, Wilson; Bolat, Elvira; Roushan, Gelareh - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 1-18

Persistent link: https://www.econbiz.de/10013041197

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