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Advertising to the masses : the effects of crowding on the attention to place-based advertising
Wilson, Rick T.; Suh, Taewon - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 402-420
Persistent link: https://www.econbiz.de/10011881996
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"Hungary" for change: U.S. ambassador to Hungary, George Herbert Walker III, discusses the competitive position, regional participation, and global aspirations of Hungary
Wilson, Rick T. - In: Thunderbird international business review 48 (2006) 6, pp. 759-772
Persistent link: https://www.econbiz.de/10007305276
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Untangling the cultural component behind the contextual placement of out-of-home advertising
Amirshahi, Mirahmad; Jafari Dizicheh, Samira; Wilson, … - In: International journal of market research 61 (2019) 5, pp. 502-517
Persistent link: https://www.econbiz.de/10012172401
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Resource endowments, market positioning, and competition in transitional economies: Global and local advertising agencies in Hungary
Wilson, Rick T.; Amine, Lyn S. - In: International marketing review 26 (2009) 1, pp. 62-89
Persistent link: https://www.econbiz.de/10008170282
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Direct-to-Consumer Pharmaceutical Advertising: Building and Testing a Model for Advertising Effectiveness
Wilson, Rick T.; Till, Brian D. - In: Journal of advertising research 47 (2007) 3, pp. 270-282
Persistent link: https://www.econbiz.de/10007874355
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Targeting of Outdoor Alcohol Advertising: A Study Across Ethnic and Income Groups
Wilson, Rick T.; Till, Brian D. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 267-282
Persistent link: https://www.econbiz.de/10009999437
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Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Magnusson, Peter; Wilson, Rick T.; Zdravkovic, Srdan; … - In: International marketing review 25 (2008) 2, pp. 183-201
Persistent link: https://www.econbiz.de/10008052394
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Effects of outdoor advertising: Does location matter?
Wilson, Rick T.; Till, Brian D. - In: Psychology & marketing 28 (2011) 9, pp. 909-934
Persistent link: https://www.econbiz.de/10009252226
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Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon; Wilson, Rick T.; On, Seungtae - In: Electronic commerce research 23 (2023) 2, pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
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How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.; Baack, Daniel W. - In: Journal of business research : JBR 168 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014434833