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Do followers matter? : quantitative success factors of sale enhancing product review blogs

Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018

When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and … quantitative factors of 56 product review blogs. This analysis shows that only two of eight quantitative factors have a …Bei der Analyse des Einflusses von Blogs auf Abverkäufe beschränkten sich vorherige Untersuchungen hauptsächlich auf …

Persistent link: https://www.econbiz.de/10013258706

Blogs: are they headed downwards in social networking? : an empirical analysis

Kosalge, Parag Uma; Crampton, Suzanne; Kumar, Ashok - In: International journal of electronic business : IJEB 15 (2019) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10012251157

Comparing blogs with print ads for corporate branding : the role of source credibility

Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183

Persistent link: https://www.econbiz.de/10012252814

Blog content management in shaping pro recreational attitudes

Stepaniuk, Krzysztof - In: Journal of business economics and management 18 (2017) 1, pp. 146-162

Persistent link: https://www.econbiz.de/10011721719

Blogs as research and teaching resources for accounting academics

Gray, Glen L. - In: The journal of information systems : JIS ; a semiannual … 30 (2016) 2, pp. 183-202

Persistent link: https://www.econbiz.de/10011591884

Is it the message or the medium? : relational management during crisis through blogs, facebook and corporate websites

Kulkarni, Vaibhavi - In: Global business review 20 (2019) 3, pp. 743-756

Persistent link: https://www.econbiz.de/10012036111

Transforming consumers into brands : tracing transformation processes of the practice of blogging

Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82

Persistent link: https://www.econbiz.de/10011920063

Perceptions of authenticity in a Malaysian homestay : a narrative analysis

Mura, Paolo - In: Tourism management : research, policies, practice 51 (2015), pp. 225-233

Persistent link: https://www.econbiz.de/10011414964

The diffusion pattern of Enterprise 2.0 technologies : worldwide estimates of a Bass co-diffusion model for the last 10 years

Bughin, Jacques - In: Journal of contemporary management : JMC 7 (2017) 2, pp. 31-42

Persistent link: https://www.econbiz.de/10011775316

Blogs and their impact on purchase intention : a structural equation modelling approach

Saxena, Anant - In: Paradigm : the journal of Institute of Management Technology 15 (2011) 1/2, pp. 102-110

Persistent link: https://www.econbiz.de/10011758459