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Consumer behaviour
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Mokhtar, Sany Sanuri Mohd
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19
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13
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8
Salimon, Maruf Gbadebo
8
Arif, Imtiaz
7
Abdullateef, Aliyu Olayemi
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Abas, Zakaria Bin
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AlQershi, Nagwan
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Yusr, Maha Mohammed
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Salniza Md. Salleh
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Alkhawaldeh, Abdelbaset
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Goi, Chai Lee
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Ham, Marija
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Business strategy series
3
Business Strategy Series
2
International journal of business innovation and research : IJBIR
2
International journal of electronic customer relationship management : IJECRM
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International Journal of Bank Marketing
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Journal of Intellectual Capital
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Journal of Islamic Marketing
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Journal of Open Innovation: Technology, Market, and Complexity
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Journal of Science and Technology Policy Management
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Journal of marketing for higher education
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Journal of open innovation : technology, market, and complexity
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Journal of science and technology policy management : JSTPM
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Management : journal of contemporary management issues
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Market : review for marketing theory and practice
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Organizations and markets in emerging economies
1
Pakistan Business Review
1
Pakistan journal of commerce and social sciences
1
Review of economics and development studies
1
The TQM Journal
1
The TQM journal : the international review of organizational improvement
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Other ZBW resources
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OLC EcoSci
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EconStor
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1
Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)
Farhat, Kashif
;
Mokhtar, Sany Sanuri Mohd
;
Salniza Md. …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 107-135
Persistent link: https://www.econbiz.de/10012549781
Saved in:
2
Does customer relationship management influence call centre quality performance? : an empirical industry analysis
Abdullateef, Aliyu Olayemi
;
Salniza Md. Salleh
- In:
Total quality management & business excellence : an …
24
(
2013
)
9
,
pp. 1035-1045
Persistent link: https://www.econbiz.de/10009793761
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3
Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage
Rehman, Asad Ur
;
Salniza Md. Salleh
;
Ahmad, Norzieiriani bt.
- In:
Review of economics and development studies
5
(
2019
)
2
,
pp. 333-342
Persistent link: https://www.econbiz.de/10012053711
Saved in:
4
Millennials alumni and donor behaviour : an insight from management-based university in Malaysia
Hasnizam Shaari
;
Phoon Lee Yong
;
Salniza Md. Salleh
; …
- In:
International journal of applied management science
11
(
2019
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10012160433
Saved in:
5
Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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6
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
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7
The effects of customer focus on new product performance
Mokhtar, Sany Sanuri Mohd
- In:
Business strategy series
14
(
2013
)
2/3
,
pp. 67-71
Persistent link: https://www.econbiz.de/10009759360
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8
The influence of top management commitment, process quality management and quality design on new product performance: a case of Malaysian manufacturers
Mokhtar, Sany Sanuri Mohd
;
Bin Yusoff, Rushami Zien
- In:
Total quality management & business excellence : an …
21
(
2010
)
3/4
,
pp. 291-300
Persistent link: https://www.econbiz.de/10003979781
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9
Sustaining a quality management system : process, issues and challenges
Mokhtar, Sany Sanuri Mohd
;
Nur Adiana Hiau Abdullah
; …
- In:
Business strategy series
14
(
2013
)
4
,
pp. 123-130
Persistent link: https://www.econbiz.de/10010197582
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10
SMEs' adoption of Artificial Intelligence-chatbots for marketing communication : a conceptual framework for an emerging economy
Mokhtar, Sany Sanuri Mohd
;
Salimon, Maruf Gbadebo
- In:
Marketing Communications and Brand Development in …
,
(pp. 25-53)
.
2022
Persistent link: https://www.econbiz.de/10013280174
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