Kutlubay, Omer Cem; Cicek, Mesut; Yayla, Serdar - In: Journal of Product & Brand Management (2021)
Purpose: The ongoing COVID-19 pandemic has led to drastic changes in the lives of customers. Social isolation, financial difficulties, fear of being infected and many other factors have caused the psychological well-being of customers to deteriorate. By taking up the role of online reviews in...