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Enhancing the Green Purchase Intention Based on Green Marketing: An Empirical Study from Pakistan

Rizwan1, Muhammad; Ahmad, Shahzad Ubair; Mehboob, Najma - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 208-219

In recent days, the companies are extensively using technology for the promotion of green marketing. This study aims to explore the factors that affect purchase intention and its build up a conceptual model to inspect the influence of three preceding factors (green perceived value, green...

Persistent link: https://www.econbiz.de/10010641461

Self-identity and internal environmental locus of control : comparing their influences on green purchase intentions in high-context versus low-context cultures

Patel, Jayesh D.; Trivedi, Rohit H.; Yagnik, Arpan - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012171945

Green purchase intention in omnichannel retailing : role of environmental knowledge and price sensitivity

Malhotra, Gunjan; Srivastava, Harsh - In: Journal of strategic marketing 32 (2024) 4, pp. 467-490

Persistent link: https://www.econbiz.de/10014553329

Consumer confidence and green purchase intention : an application of the stimulus-organism-response model

Han, Myat Su; Hampson, Daniel Peter; Wang, Yonggui; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013366351

How anticipated pride and guilt influence green consumption in the Middle East : the moderating role of environmental consciousness

Haj-Salem, Narjes; Ishaq, Muhammad Ishtiaq; Raza, Ali - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366352

Environmental concern in its role to mediate religiosity and green purchase intention to retail consumers, cafés, and restaurants

Listyorini, Sari; Farida, Naili - 2022

Persistent link: https://www.econbiz.de/10013445570

Big Five personality traits and green consumption : bridging the attitude-intention-behavior gap

Duong Cong Doanh - In: Asia Pacific journal of marketing and logistics 34 (2022) 6, pp. 1123-1144

Persistent link: https://www.econbiz.de/10013390989

Does green brand positioning translate into green purchase intention? : a mediation-moderation model

Mehraj, Danish; Qureshi, Ishtiaq Hussain - In: Business strategy and the environment 31 (2022) 7, pp. 3166-3181

Persistent link: https://www.econbiz.de/10013463203

The role of green procurement, green supply chain management, green marketing strategy, and customers' environmental attitudes on green purchase intentions of plastic bag substitut...

Fahmi, Muhammad Ainul; Nurfauzia, Fadila; Yulita, Khairanis - 2023

Persistent link: https://www.econbiz.de/10014326035

Factors affecting green purchase behavior : a systematic literature review

Sharma, Kavita; Aswal, Chandni; Paul, Justin - In: Business strategy and the environment 32 (2023) 4, pp. 2078-2092

Persistent link: https://www.econbiz.de/10014328869