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Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa : an enlightened marketing perspective

Mofokeng, Thabang Excellent - In: Cogent business & management 7 (2020) 1, pp. 1-35

The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened marketing philosophy concepts, measures the effects of the perceived costs classified by type...

Persistent link: https://www.econbiz.de/10012632041

An empirical study stepping towards ethnographic research for e-commerce websites : a perspective of user-centred design

Mofokeng, Thabang Excellent - In: African journal of science, technology, innovation and … 14 (2022) 5, pp. 1337-1355

Persistent link: https://www.econbiz.de/10013415443

Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective

Mofokeng, Thabang Excellent - In: Cogent Business & Management 7 (2020) 1, pp. 1-35

Persistent link: https://www.econbiz.de/10012657220

The impact of online shopping attributes on customer satisfaction and loyalty: Moderating effects of e-commerce experienceh

Mofokeng, Thabang Excellent - In: Cogent Business & Management 8 (2021) 1, pp. 1-33

The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in global markets, strengthening online shopping exchange relationships. Businesses seek advanced models of the online shopping dimensions that are appropriate for tailoring services to customers. The data collected...

Persistent link: https://www.econbiz.de/10012657409