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How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard; Winters, Amelie; Fränzel, Nils - In: Marketing : ZFP ; journal of research and management 43 (2021) 1/2, pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
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Revisiting trust in the digital era : the interplay of online trust and online dialogic communication from the practitioners' perspective
Tong, Suk Chong; Chan, Fong Yee - In: Journal of communication management 26 (2022) 3, pp. 271-293
Persistent link: https://www.econbiz.de/10013384899
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Facebook practices for business communication among fashion retailers
Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10011703050
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Investigating the factors influencing small online vendors' intention to continue engaging in social commerce
Hung, Shin-Yuan; Yu, Annie Pei-I; Chiu, Yi-Chieh - In: Journal of organizational computing and electronic commerce 28 (2018) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10011809813
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E-commerce collaborative filtering recommendation method based on social network user relationship
Jiang, Miao; Li, Pei - In: International journal of networking and virtual … 29 (2023) 3/4, pp. 341-355
Persistent link: https://www.econbiz.de/10015066188
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The reliability of online review helpfulness
Wan, Yun; Nakayama, Makoto - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
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From star rating to sentiment rating : using textual content of online reviews to develop more effective reputation systems for peer-to-peer accommodation platforms
Zolbanin, Hamed M.; Wynn, Donald - In: Journal of business analytics 6 (2023) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10014251110
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Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication
Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014253825
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The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru; Zamudio, César; Jewell, Robert D. - In: Business horizons 66 (2023) 6, pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
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E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392
Persistent link: https://www.econbiz.de/10011756978