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A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis
Donthu, Naveen; Kumar, Satish; Paul, Justin; Pattnaik, … - In: Journal of strategic marketing 30 (2022) 3, pp. 239-259
Persistent link: https://www.econbiz.de/10013283983
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Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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Segmenting the bottom of the pyramid consumers : theoretical approach
Singh, Devinder Pal; Paul, Justin; Sharma, Pooja - In: International journal of market research 64 (2022) 3, pp. 397-419
Persistent link: https://www.econbiz.de/10013257993
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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Neuroentrepreneurship : an integrative review and research agenda
Sharma, Gagan Deep; Paul, Justin; Srivastava, Mrinalini; … - In: Entrepreneurship and regional development : an … 33 (2021) 9/10, pp. 863-893
Persistent link: https://www.econbiz.de/10012697858
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Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz; Paul, Justin - In: Business strategy and the environment 31 (2022) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
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Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep; Singh, Rajesh K.; Paul, Justin; Hao, Andy; … - In: Journal of business research : JBR 137 (2021), pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
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Handbook of research on circular economy and re-commerce in the fashion industry
Śrīvāstava, Arcanā (ed.); Jain, Geetika (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012394730
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Digital Transformation in Business and Society : Theory and Cases
George, Babu (ed.); Paul, Justin (ed.) - 2020 - 1st ed. 2020
1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data...
Persistent link: https://www.econbiz.de/10012398930