Narrow search
Showing 81 - 90 of 157
Cover Image
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix; Ye, Sheng; Northey, Gavin - In: Journal of business research : JBR 122 (2021), pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Cover Image
Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth
Septianto, Felix; Northey, Gavin; Chiew, Tung Moi; Ngo, … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 621-643
Persistent link: https://www.econbiz.de/10012494707
Cover Image
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary; Septianto, Felix; Lang, Bodo; Northey, Gavin - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Cover Image
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Cover Image
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Cover Image
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.; Septianto, Felix; Frethey-Bentham, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Cover Image
LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin; Dolan, Rebecca; Etheridge, Jane; … - In: Journal of advertising research 60 (2020) 2, pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
Cover Image
Emotional responses to plastic waste : matching image and message framing in encouraging consumers to reduce plastic consumption
Septianto, Felix; Lee, Michael S. W. - In: Australasian marketing journal 28 (2020) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10012253910
Cover Image
Personalized giving : configurational approach in examining demographics, morality, and prosocial intentions
Septianto, Felix; An, Jake; Soegianto, Bambang - In: Journal of global scholars of marketing science : … 29 (2019) 3, pp. 330-342
Persistent link: https://www.econbiz.de/10012257903
Cover Image
Being moral and doing good to others : re-examining the role of emotion, judgment, and identity on prosocial behavior
Septianto, Felix; Soegianto, Bambang - In: Marketing intelligence & planning 35 (2017) 2, pp. 180-191
Persistent link: https://www.econbiz.de/10011700790