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An extended theoretical model of fashion clothing involvement
Vieira, Valter Afonso - In: Journal of fashion marketing and management 13 (2009) 2, pp. 179-200
Persistent link: https://www.econbiz.de/10003858409
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An evaluation of the need for touch scale and its relationship with need for cognition, need for input, and consumer response
Vieira, Valter Afonso - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 57-78
Persistent link: https://www.econbiz.de/10009545349
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Do market orientation and innovation improve organizational performance? : an international and comparative review of the effects
Vieira, Valter Afonso - In: Customer-centric marketing strategies : tools for …, (pp. 57-75). 2013
Persistent link: https://www.econbiz.de/10009668207
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Stimuli-organism-response framework : a meta-analytic review in the store environment
Vieira, Valter Afonso - In: Journal of business research : JBR 66 (2013) 9, pp. 1420-1426
Persistent link: https://www.econbiz.de/10009757098
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Antecedents and consequences of perceived value : a meta-analytical perspective
Vieira, Valter Afonso - In: Journal of customer behaviour 12 (2013) 2/3, pp. 111-133
Persistent link: https://www.econbiz.de/10010233769
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The moderating role of involvement on the overchoice effect in retail decision making
Vieira, Valter Afonso - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 99-118
Persistent link: https://www.econbiz.de/10011820569
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The mediating role of happiness on the effect of locomotion and effort on salesperson’s performance and cross-selling : the case of financial insurance
Vieira, Valter Afonso - In: Journal of financial services marketing 27 (2022) 4, pp. 346-359
Persistent link: https://www.econbiz.de/10013463810
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Consumer reaction to service failure and recovery : the moderating role of attitude toward complaining
Matos, Celso Augusto de; Rossi, Carlos Alberto Vargas; … - In: The journal of services marketing 23 (2009) 7, pp. 462-475
Persistent link: https://www.econbiz.de/10009525711
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Behavioural responses to service encounter involving failure and recovery : the influence of contextual factors
Matos, Celso Augusto de; Vieira, Valter Afonso; Veiga, … - In: The service industries journal 32 (2012) 14, pp. 2203-2217
Persistent link: https://www.econbiz.de/10009620211
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Relationship marketing in supply chain : an empirical analysis in the Brazilian service sector
Vieira, Valter Afonso; Monteiro, Plinio R. P.; Veiga, … - In: The journal of business & industrial marketing 26 (2011) 7, pp. 524-531
Persistent link: https://www.econbiz.de/10009410785