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The effect of motivational orientation over arousal-shopping response relationship
Vieira, Valter Afonso; Torres, Claudio Vaz - In: Journal of retailing and consumer services 21 (2014) 2, pp. 158-167
Persistent link: https://www.econbiz.de/10010338569
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Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira; Vieira, Valter Afonso; … - In: Journal of promotion management : JPM 22 (2016) 3, pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
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Amplifying retailers' sales with a hub's owned and earned social media : the moderating role of marketplace organic search
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Industrial marketing management : the international … 101 (2022), pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
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Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
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The impact of intuition and deliberation on acquisition-retention ambidexterity and sales performance : comparing the Dual-Process and Uni-Process Models
Vieira, Valter Afonso; Faia, Valter da Silva; Gabler, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 1, pp. 56-69
Persistent link: https://www.econbiz.de/10012483629
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Generating sales while providing service : the moderating effect of the control system on ambidextrous behavior
Faia, Valter da Silva; Vieira, Valter Afonso - In: The international journal of bank marketing : IJBM 35 (2017) 3, pp. 447-471
Persistent link: https://www.econbiz.de/10011731467
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The moderating effect of managers' leadership behavior on salespeople's self-efficacy
Vieira, Valter Afonso; Perin, Marcelo Gattermann; … - In: Journal of retailing and consumer services 40 (2018), pp. 150-162
Persistent link: https://www.econbiz.de/10011801890
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An extended theoretical model of fashion clothing involvement
Vieira, Valter Afonso - In: Journal of fashion marketing and management 13 (2009) 2, pp. 179-200
Persistent link: https://www.econbiz.de/10009868503
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The mediating role of cooperative norms in the formation of buyer commitment in the buyer-seller relationship
Vieira, Valter Afonso; Mayberry, Robert; Boles, James … - In: The journal of business & industrial marketing 38 (2023) 7, pp. 1409-1423
Persistent link: https://www.econbiz.de/10014314113
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What makes the corporate social responsibility impact on customer-company identification stronger? : a meta-analysis
Vieira, Valter Afonso; Wolter, Jeremy S.; Araujo, … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 475-492
Persistent link: https://www.econbiz.de/10014316645