Vieira, Valter Afonso; Faia, Valter da Silva; Boles, James - In: Journal of Business & Industrial Marketing 34 (2019) 8, pp. 1813-1826
Purpose: The purpose of this study is to develop a theoretical model that posits locomotion-assessment ambidextrous orientation as predictor of salesperson acquisition–retention ambidexterity, which as a consequence increases sales. The authors drawing on regulatory focus theory and...