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Purpose: Based on more than 2.7 million online reviews (ORs) collected with big data analytical techniques from Booking.com and TripAdvisor.com, this paper aims to explore if and to what extent environmental discourse embedded in ORs has an impact on electronic word-of-mouth (e-WOM) helpfulness...
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The “industry 4.0” phenomenon is expected to influence almost every aspect of business value chains, and hence it has been increasingly analyzed by management scholars. However, the overarching intellectual structure emerging from this new stream of literature has not yet been synthesized in...
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