Purpose This research contributes to literature on marketing communication by exploring the roles of depth of processing and the dispositional factor, need for cognition (NFC), on consumer perceptions of product placement. Design/methodology/approach A web-based experiment with a 2 (low versus...

Purpose This research investigates customer interactions in an online environment following a service failure, and explores the role of customer-to-customer (C2C) interactions in service recovery. Design/methodology/approach We examine C2C interactions between airline travellers by analysing...

Purpose This research explores (1) whether the experience of a winery visit may lead to a customer’s emotional attachment to the place where the winery is located and (2) whether this can lead to the establishment of long lasting relationships and loyalty to the place. The context of the study...

Purpose The purpose of this paper is to develop a typology based on the market orientation (MO) and innovation orientation (IO) of firms, and to illustrate the extent to which public housing companies (PHCs) fit into this framework. Design/methodology/approach A qualitative study of 11 PHCs in...

Purpose The purpose of this paper is to identify factors influencing firm adoption of internet banking services (IBS). While previous literature has primarily focused on the individual consumers’ adoption, we aim to shed light on the adoption of online banking by firms. We investigate the...

Purpose This paper introduces a unified conceptual framework for deliberate counterfeit purchase behavior by combining its diverse economic, ethical and socio-psychological perspectives using cognitive dissonance theory. Specific hypotheses are put forth about the interrelationships among...

Purpose This paper seeks to empirically examine the distinct antecedents of cognitive and affective brand trust in the context of high inherent risk product of baby care toiletries. In addition, the moderating role of working status and education is investigated for the relationship between...