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Price versus nice? : how unfavorable price comparisons help retain customers

Trifts, Valerie; Huang, Lei; Häubl, Gerald - In: Journal of marketing theory and practice 21 (2013) 2, pp. 163-178

Persistent link: https://www.econbiz.de/10009777322

Short sea shipping in North America : understanding the requirements of Atlantic Canadian shippers

Brooks, Mary R.; Trifts, Valerie - In: Maritime policy and management : MPM 35 (2008) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10003737774

Price versus nice? : how unfavorable price comparisons help retain customers

Trifts, Valerie; Huang, Lei; Häubl, Gerald - In: Journal of marketing theory and practice 21 (2013) 2, pp. 163-178

Persistent link: https://www.econbiz.de/10010159946

Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids - "Winning on both fronts" -- Interactive decision aids enable online shoppers to...

Häubl, Gerald; Trifts, Valerie - In: Marketing science : the marketing journal of the … 19 (2000) 1, pp. 4-21

Persistent link: https://www.econbiz.de/10006908139

Short sea shipping in North America: understanding the requirements of Atlantic Canadian shippers

Brooks, Mary; Trifts, Valerie - In: Maritime policy and management : MPM 35 (2008) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10007994596

E DECISIONS AND FORECASTING - Consumer decision making in online shopping environments: The effects of interactive decision aids Ea:210

Häubl, Gerald; Trifts, Valerie - In: Operations research, Management science : OR MS ; the … 41 (2001) 3, pp. 309-312

Persistent link: https://www.econbiz.de/10006512454

Vygotskian business ethics : the influence of peers on moral reasoning in business ethics education

Ohreen, David; Sundararajan, Binod; Trifts, Valerie; … - In: Journal of management education : the official … 46 (2022) 1, pp. 70-105

Persistent link: https://www.econbiz.de/10012800274

Consumer self-construal and trust as determinants of the reactance to a recommender advice

Aljukhadar, Muhammad; Trifts, Valerie; Senecal, Sylvain - In: Psychology & marketing 34 (2017) 7, pp. 708-719

Persistent link: https://www.econbiz.de/10011738070

Preferences for alternative short sea shipping opportunities

Puckett, Sean M.; Hensher, David A.; Brooks, Mary R.; … - In: Transportation research / E : an international journal 47 (2011) 2, pp. 182-190

Persistent link: https://www.econbiz.de/10008770291

Effects of national identity salience on responses to ads

Carvalho, Sergio W.; Luna, David - In: Journal of Business Research 67 (2014) 5, pp. 1026-1034

This paper investigates the effect of national identity salience on responses to ads in two contexts: national identity activated through media context, and national identity activated through advertising appeals. The results remain consistent with the idea that heightening national identity...

Persistent link: https://www.econbiz.de/10010744134