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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
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Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
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Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel - 2020
Persistent link: https://www.econbiz.de/10013440275
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Brands and food-related decision making in the laboratory : how does food branding affect acute consumer choice, reference, and intake behaviours? : a systematic review of recent e...
Boyland, Emma J.; Christiansen, Paul - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10011415789
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina; Ivan, Loredana - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956