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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T. - In: The journal of brand management : an international journal 29 (2022) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
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Design, corporate brand design, and corporate heritage brand design : what are they? : what of them?
Balmer, John M.T. - In: The journal of brand management : an international journal 30 (2023) 2, pp. 97-115
Persistent link: https://www.econbiz.de/10014251422
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Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde : a case of useful learning
Balmer, John M.T. - In: The journal of brand management : an international journal 30 (2023) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10014251434
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Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas; Khanyapuss Punjaisri; Balmer, John M.T. - In: Journal of business research : JBR 131 (2021), pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi; Foroudi, Pantea; Balmer, John M.T. - In: Building corporate identity, image and reputation in …, (pp. 11-74). 2022
Persistent link: https://www.econbiz.de/10012609368
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A quadripartite approach to analysing young British South Asian adults' dual cultural identity
Dey, Bidit Lal; Balmer, John M.T.; Pandit, Ameet; … - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 789-816
Persistent link: https://www.econbiz.de/10011746419
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Special edition: corporate heritage brand design
Balmer, John M.T.; Bargenda, Angela - In: The journal of brand management : an international journal 30 (2023) 2, pp. 95-96
Persistent link: https://www.econbiz.de/10014251420
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Special edition: corporate heritage brand design
Balmer, John M.T. (ed.); Bargenda, Angela (ed.) - 2023
Persistent link: https://www.econbiz.de/10014251438
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Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi; Balmer, John M.T.; Stoian, … - In: Qualitative market research : an international journal 25 (2022) 4, pp. 405-432
Persistent link: https://www.econbiz.de/10013380485