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Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal; Labrecque, Lauren; Markos, Ereni - In: Industrial marketing management : the international … 119 (2024), pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
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Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
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Web 2.0 and consumers' digital footprint : managing privacy and disclosure choices in social media
Markos, Ereni; Labrecque, Lauren I.; Milne, George R. - In: Online consumer behavior : theory and research in …, (pp. 157-182). 2012
Persistent link: https://www.econbiz.de/10009567795
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Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.; Markos, Ereni; Milne, George R. - In: Journal of interactive marketing : a quarterly … 25 (2011) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
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Addressing online behavioral advertising and privacy implications : a comparison of passive versus active learning approaches
Labrecque, Lauren I.; Markos, Ereni; Darmody, Aron - In: Journal of marketing education : JME 43 (2021) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10012485742
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A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni; Labrecque, Lauren I.; Milne, George R. - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
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Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.; Markos, Ereni; Yuksel, Mujde; … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
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The impact of pronoun choices on consumer engagement actions : Exploring top global brands' social media communications
Labrecque, Lauren I.; Swani, Kunal; Stephen, Andrew T. - In: Psychology & Marketing 37 (2020) 6, pp. 796-814
Persistent link: https://www.econbiz.de/10012273747
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Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal; Labrecque, Lauren I. - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
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To app or not to app : a business-to-business seller's decision
Swani, Kunal - In: Industrial marketing management : the international … 93 (2021), pp. 389-400
Persistent link: https://www.econbiz.de/10012501918