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Music to the ears : the role of sonic branding in advertising

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A qualitative study of consumer perceptions about masculinity in advertising : content, sentiment, and discourse analysis

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Investigating the advertising antecedents to and consequences of brand experience

Roswinanto, Widyarso; Strutton, David - In: Journal of promotion management : JPM 20 (2014) 5, pp. 607-627

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Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements

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The use of different endorser types in advertising : a content analysis of magazine advertisements

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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity

Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

Persistent link: https://www.econbiz.de/10010424084

How expansion advertising affects brand usage frequency : a programmatic evaluation

Wansink, Brian; Ray, Michael L. - 1993

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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik

Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe

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Die fraktale Marke : eine neue Intelligenz der Werbung ; [das TAO-Projekt]

Gerken, Gerd - 1994

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The influence of changing advertising support on consumers' perceptions of brand prices

De Chernatony, Leslie - 1991

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