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How nostalgia affects brand equity? : consumers' attitudes towards nostalgic generational and transgenerational brands
Grębosz-Krawczyk, Magdalena - In: European research studies 23 (2020) 4, pp. 1019-1034
Persistent link: https://www.econbiz.de/10012511306
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The halal purchasing behaviour, a sign of religious excessiveness?
Karoui, Sedki; Khemakhem, Romdhane - In: International journal of Islamic marketing and branding 5 (2020) 4, pp. 258-279
Persistent link: https://www.econbiz.de/10012512822
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Dump or recycle? : nostalgia and consumer recycling behavior
Zhang, Xiadan; Gong, Xiushuang; Jiang, Jing - In: Journal of business research : JBR 132 (2021), pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
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Memorability of a previous travel experience and revisit intention : the three-way interaction of nostalgia, perceived disappointment risk and extent of change
Hu, Yaou; Xu, Songjun - In: Journal of destination marketing & management 20 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012588622
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Nostalgia marketing : examining music retromania
Kebede Gelgile, Hailemariam - In: Consumer behavior review : CBR 5 (2021) 2, pp. 232-242
Persistent link: https://www.econbiz.de/10012590940
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Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo; Jacob, Isaac; Khanna, Monica; Rai, Krupa A. - In: Journal of international consumer marketing 33 (2021) 4, pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
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Compensatory consumption during the COVID-19 pandemic : exploring the critical role of nostalgia in sport consumer behaviour
Cho, Heetae; Oh, Ga-Eun; Chiu, Weisheng - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1736-1763
Persistent link: https://www.econbiz.de/10013206267
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The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 7/8, pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
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Applying augmented reality (AR) technologies in theatrical performances in theme parks : a transcendent experience perspective
Hu, Runhong; Wang, Chaohui; Zhang, Tingting; Nguyen, Thixuan - In: Tourism management perspectives : TMP 40 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10013209330
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Does a virtual trip evoke travelers' nostalgia and derive intentions to visit the destination, a similar destination, and share? : nostalgia-motivated tourism
Shin, Hyejo Hailey; Jeong, Miyoung - In: Journal of travel and tourism marketing 39 (2022) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10013178070