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Showing
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41
How
nostalgia
affects brand equity? : consumers' attitudes towards nostalgic generational and transgenerational brands
Grębosz-Krawczyk, Magdalena
- In:
European research studies
23
(
2020
)
4
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10012511306
Saved in:
42
The halal purchasing behaviour, a sign of religious excessiveness?
Karoui, Sedki
;
Khemakhem, Romdhane
- In:
International journal of Islamic marketing and branding
5
(
2020
)
4
,
pp. 258-279
Persistent link: https://www.econbiz.de/10012512822
Saved in:
43
Dump or recycle? :
nostalgia
and consumer recycling behavior
Zhang, Xiadan
;
Gong, Xiushuang
;
Jiang, Jing
- In:
Journal of business research : JBR
132
(
2021
),
pp. 594-603
Persistent link: https://www.econbiz.de/10012581642
Saved in:
44
Memorability of a previous travel experience and revisit intention : the three-way interaction of
nostalgia
, perceived disappointment risk and extent of change
Hu, Yaou
;
Xu, Songjun
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588622
Saved in:
45
Nostalgia
marketing : examining music retromania
Kebede Gelgile, Hailemariam
- In:
Consumer behavior review : CBR
5
(
2021
)
2
,
pp. 232-242
Persistent link: https://www.econbiz.de/10012590940
Saved in:
46
Possession attachment toward global brands : how the "world of Barbie" is shaping the mindsets of millennial girls
Wagner, Udo
;
Jacob, Isaac
;
Khanna, Monica
;
Rai, Krupa A.
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 434-451
Persistent link: https://www.econbiz.de/10012607777
Saved in:
47
Compensatory consumption during the COVID-19 pandemic : exploring the critical role of
nostalgia
in sport consumer behaviour
Cho, Heetae
;
Oh, Ga-Eun
;
Chiu, Weisheng
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1736-1763
Persistent link: https://www.econbiz.de/10013206267
Saved in:
48
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer
nostalgia
proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
49
Applying augmented reality (AR) technologies in theatrical performances in theme parks : a transcendent experience perspective
Hu, Runhong
;
Wang, Chaohui
;
Zhang, Tingting
;
Nguyen, Thixuan
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209330
Saved in:
50
Does a virtual trip evoke travelers'
nostalgia
and derive intentions to visit the destination, a similar destination, and share? :
nostalgia
-motivated tourism
Shin, Hyejo Hailey
;
Jeong, Miyoung
- In:
Journal of travel and tourism marketing
39
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013178070
Saved in:
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