Bu çalışmanın amacı, risk türü, kategorik ilgilenim ve risk azaltma yöntemleri arasındaki ilişkiyi derinlemesine ve geniş bir çerçevede incelemektir. İki aşamadan oluşan bu çalışmada elde edilen anket verisi değerlendirildiğinde, kategorik ilgilenimi yüksek tüketicilerin,...

The present study aims to analyze the perception of threat of Genetically Modified Foods (GMFs), consequent emotions and coping responses of Turkish consumers. A survey methodology that enables analysis of consumer fear in a naturalistic setting is embraced, so that the call of Hastings, Stead...

This paper aims to analyze the image and identity of political actors during an electoral campaign, as these two elements are defining for political marketing in attracting and convincing voters. With that in mind we will monitor the image of the two candidates for the position of mayor in the...

We study how the levels of market price and price dispersion are associated with consumers兵 search costs and the level of competitiveness in the online market using data collected from the online book industry in Taiwan. Our empirical results show that prices and price dispersion are lower for...

The financial – banking institutions draw up price setting strategies for the purpose of reaching some objectives of the price policy such as: increasing or maintaining the market share or the intention to dominate the market under economical recession conditions. This paperwork presents six...

This paper initially seeks to document and review Differences of traditional marketing in opposition to Electronic marketing.Nowadays; the methods of business conduction have been changed by the revolution of information communication technology (ICT) that most of the transactions are related to...

We randomize advertising content motivated by the psychology literature on sympathy generation and framing effects in mailings to about 185,000 prospective new donors in India. We find significant impact on the number of donors and amounts donated consistent with sympathy biases such as the...

Despite evidence that consumers search across both stores (spatial) and time (temporal), the search literature models search in only one dimension. We develop a model of spatiotemporal search that nests a finite horizon model of spatial search within an infinite horizon model of inter-temporal...

A napjainkban zajló információs forradalom számos stabilnak hitt összefüggést felborít. A ,,szérianagyság", amelyet sok évtizeden keresztül a gazdaságos termelés kulcsaként tartottak számon, sok esetben szinte nem is értelmezhető, hisz a termékek egyre nagyobb hányada ma már...

A tanulmányban bemutatjuk az adatbázisokban fellelhető duplikációk számának min tából való becslését szimulációs módszerek segítségével. A kutatáshoz egy valós vállalati adatbázist használtunk. A szimuláció során három eltérő elméleti modellt vizsgáltunk meg és...