The paper carries out a short literature review on public sector and public marketing terms. The findings of the paper’s study shows that the Romanian public sector should give more importance to marketing activities, as 87% of the respondents sustained when asked about their necessity. Within...

Within the Leonardo da Vinci Program, phase II(EAC/11/04)-2006- the first priority pilot project “Development of new measures and tools that describe, promote and compare standards and qualifications at a European, national and divisional level”, there has been developed the New Hospitality...

The objectives of the trade partners in distribution field are not always the same. Some – manufacturers, wholesalers or retailers – aim primarly at profit, others seek to increase their market share or to develop sales, others wish for success, while others want to reduce their economic...

The elaboration of market strategies is a complex process, which needs to be performed by all enterprises, without consideration of size or field of activity. The elaboration of strategy under auspicious circumstances presupposes careful research of the environment within which the enterprise...

This work was supported by CNCSIS – UEFISCSU, project number 224 PNII – IDEI code ID 793/2007). As the services have distinctive features which differentiate them of the manufactured products, the services marketing is different of the product marketing. Due to the fact that initially they...

Does sharing market information help channel partners to build stronger mutual relationships? Is low initial trust really an impediment for further relationship development by means of information sharing? How do connections with other competing channel partners affect the relationship building...

Anyapproach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration...

Traditional word of mouth, which was for many years used as effective advertising that didn't require major investments in mass media, has become a new marketing opportunity with the advent of new technologies and the Internet. Thus, a new marketing strategy called viral marketing has emerged...

In the last decenniums, economic literature has debated more and more vividly a new concept Management Marketing1. The rightful understanding of this compound noun has to take in consideration the complex content of the two sciences, the way in which their conceptual defining, methods and...

The interest that the brand has raised comes from the highly visible attempt of organisations to identify means to differentiate themselves in the new economic conditions imposed by the features of globalised markets. This paper presents a vast process of analysis, systematization and synthesis...