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Neuromarketing research in the last five years : a bibliometric analysis
Alsharif, Ahmed H.; Nor Zafir Md Salleh; Rohaizat Baharun; … - In: Cogent business & management 8 (2021) 1, pp. 1-26
Neuromarketing (NM) is an application of neuroimaging and physiological tools to record the neural correlates of … (EEG) is the most popular neuroimaging tool in neuromarketing research, wherein has been used almost thirteen times …
Persistent link: https://www.econbiz.de/10012628360
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Scientometric analysis of scientific literature on neuromarketing tools in advertising
Pilelienė, Lina; Alsharif, Ahmed H.; Alharbi, Ibrahim Bader - In: Baltic Journal of Economic Studies 8 (2022) 5, pp. 1-12
Persistent link: https://www.econbiz.de/10014279162
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Intellectual research landscape of neuromarketing : bibliometric network analysis (2004-2021)
Srivastava, Rajeev; Sharma, Meenakshi - In: International journal of electronic business : IJEB 19 (2024) 2, pp. 209-234
Persistent link: https://www.econbiz.de/10015064073
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The dynamics of neuromarketing : publication, collaboration, and topic prominence
Cardoso, Lucilia; Araujo, Arthur Barbosa de; Dias, Francisco - In: Biometrics and neuroscience research in business and …, (pp. 223-243). 2024
Persistent link: https://www.econbiz.de/10014560401
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A bibliometric analysis on research trends in neuromarketing : current status and future directions
Oberoi, Sumit; Kansra, Pooja; Awasthi, Vedica - In: Digital influence on consumer habits : marketing …, (pp. 79-92). 2024
Persistent link: https://www.econbiz.de/10014553337
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The hope and hype of neuromarketing : a bibliometric analysis
Junaid Siddique; Shamim, Amjad; Nawaz, Muhammad; … - In: Journal of contemporary marketing science 6 (2023) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10014301510
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The hope and hype of neuromarketing: a bibliometric analysis
Siddique, Junaid; Shamim, Amjad; Nawaz, Muhammad; Abid, … - In: Journal of Contemporary Marketing Science 6 (2022) 1, pp. 1-21
Purpose Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers … neuromarketing research is not well supported by empirical data. To offer a thorough overview of the studies conducted on this … discipline in the past few years, a bibliometric analysis of neuromarketing is carried out, taking into account its techniques …
Persistent link: https://www.econbiz.de/10014850606
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Brain responses to movie trailers predict individual preferences for movies and their population-wide commercial success
Boksem, Maarten A. S.; Smidts, Ale - In: Journal of marketing research : JMR 52 (2015) 4, pp. 482-492
Persistent link: https://www.econbiz.de/10011337509
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Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444