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9-ending prices in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh; Pandey, Mrinalini - In: International journal of revenue management : IJRM 12 (2021) 1/2, pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
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Decomposing cross-channel advertising support of retailer price promotions
Maier, Erik; Dost, Florian - In: Journal of retailing 100 (2024) 3, pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
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Injunctions against false advertising
Baumann, Florian; Rasch, Alexander - 2019
false advertising by a firm in duopolistic competition where consumers can be distinguished according to whether or not they … form rational beliefs about the trustworthiness of advertising claims. We compare private and public law enforcement in the … form of the demand for injunctions against false advertising. From a welfare perspective, we show that it can be optimal …
Persistent link: https://www.econbiz.de/10012012317
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Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George - In: Journal of marketing communications 21 (2015) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
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Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Hydock, Chris; Wathieu, Luc - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 447-467
Persistent link: https://www.econbiz.de/10014391404
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Preis- oder Imagewerbung?: Optionen für den Handel
Greipl, Erich; Müller, Stefan - In: Zukunftsperspektiven für das Handelsmanagement : …, (pp. 445-462). 2000
Persistent link: https://www.econbiz.de/10001495841
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Multiproduct retailing
Rhodes, Andrew - In: The review of economic studies 82 (2015) 1, pp. 360-390
Persistent link: https://www.econbiz.de/10011720078
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A generalized model of sales
Shelegia, Sandro; Wilson, Christopher - 2016
Persistent link: https://www.econbiz.de/10011607170
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A generalized model of sales
Shelegia, Sandro; Wilson, Christopher - 2016
To provide a more exible workhorse model of temporary price reductions or "sales", this paper presents a substantially generalized "clearinghouse" sales framework. Our framework permits multiple dimensions of firm heterogeneity, and views firms as competing directly in utility rather than...
Persistent link: https://www.econbiz.de/10011557241
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Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham - In: International journal of intelligent enterprise 9 (2022) 2, pp. 258-273
Persistent link: https://www.econbiz.de/10013256158