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Beziehungsmarketing
99
Relationship marketing
99
India
74
Indien
72
Consumer behaviour
61
Konsumentenverhalten
61
Marketing management
45
Marketingmanagement
45
Lieferkette
43
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43
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41
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41
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40
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39
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38
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38
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37
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37
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36
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33
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29
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29
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25
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25
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24
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24
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24
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22
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21
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21
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20
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19
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18
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English
588
Undetermined
174
German
5
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1
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Kumar, V.
375
Kumar, Vikas
361
Garza-Reyes, Jose Arturo
59
Venkatesan, Rajkumar
33
Kumar, Vimal
25
Leone, Robert P.
25
Shah, Denish
21
Gaur, Ajai S.
17
Reinartz, Werner J.
17
Aaker, David A.
16
Day, George S.
16
Kumar, Anil
16
Petersen, J. Andrew
16
Frederico, Guilherme F.
13
Rajan, Bharath
13
Verma, Pratima
12
Kaushik, Arun Kumar
11
Kundu, Sumit K.
11
Mittal, Ankesh
11
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Loonam, John
10
Gupta, Shaphali
9
Chan, F.T.S.
8
Chan, Felix Tung Sun
8
Contractor, Farok J.
8
Mishra, Nishikant
8
Pancras, Joseph
8
Pedersen, Torben
8
Sriram, S.
8
Antony, Jiju
7
Pansari, Anita
7
Sunder, Sarang
7
Ganesh, Jaishankar
6
George, Morris
6
Kumari, Archana
6
O'Regan, Nicholas
6
Petersen, J.Andrew
6
Ramani, Girish
6
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East Asian Bureau of Economic Research (EABER)
2
Indira Gandhi Institute of Development Research (IGIDR)
2
Walter de Gruyter GmbH & Co. KG
2
eSocialSciences
2
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <4., 2022, Jekaterinburg>
1
Annual International Scientific Conference “Digital Transformation in Industry: Trends, Management, Strategies” <3., 2021, Online>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Euro-Asian Symposium on Economic Theory <10., 2022, Jekaterinburg>
1
IGI Global
1
INSEAD
1
Industry Canada, Government of Canada
1
Institut Ėkonomiki <Ekaterinburg>
1
Springer-Verlag GmbH
1
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Published in...
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Journal of marketing
41
Journal of retailing
24
Journal of the Academy of Marketing Science
24
Journal of marketing research : JMR
19
International journal of production research
17
Journal of business research : JBR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
13
Journal of world business : JWB
13
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
MSI reports : working paper series
10
Management international review : mir ; journal of international business
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
Homo oeconomicus
8
International Journal of Forecasting
7
International Journal of Productivity and Performance Management
7
International journal of business information systems : IJBIS
7
Harvard business review : HBR
6
Journal of economic issues : jei
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
Strategic change : SC ; briefings in entrepreneurial finance
6
Harvard-Business-Manager : das Wissen der Besten
5
International journal of business innovation and research : IJBIR
5
International journal of productivity and quality management : IJPQM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of technology, policy and management : IJTPM
5
Journal of World Business
5
MIT sloan management review
5
Technological forecasting & social change : an international journal
5
Business strategy and the environment
4
International Journal of Lean Six Sigma
4
International business review : the official journal of the European International Business Academy
4
International journal of procurement management
4
International journal of production economics
4
International journal of quality & reliability management
4
Journal of Business Research
4
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Source
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ECONIS (ZBW)
499
OLC EcoSci
134
Other ZBW resources
68
RePEc
54
USB Cologne (EcoSocSci)
10
EconStor
2
BASE
1
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1
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
2
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
3
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
4
Blended learning in principles of marketing : the effects of student differences on student performance
Cannon, Joseph P.
;
Lohtia, Ritu
;
Paulich, Brianna JeeWon
- In:
Journal of marketing education : JME
45
(
2023
)
1
,
pp. 70-90
Persistent link: https://www.econbiz.de/10014246070
Saved in:
5
Rational conversions
Kumar, Vikas
-
2009
Persistent link: https://www.econbiz.de/10003919072
Saved in:
6
Scheming lovers and their secrets : strategy-making in the Kamasutra
Kumar, Vikas
- In:
Homo oeconomicus
28
(
2011
)
4
,
pp. 479-498
Persistent link: https://www.econbiz.de/10009508818
Saved in:
7
Does monotheism cause conflict?
Kumar, Vikas
- In:
Homo oeconomicus
29
(
2012
)
1
,
pp. 95-118
Persistent link: https://www.econbiz.de/10009552247
Saved in:
8
Cartels in the Kautiliya Arthasastra
Kumar, Vikas
- In:
Czech economic review : acta Universitatis Carolinae …
6
(
2012
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10009728060
Saved in:
9
A comment on Nentjes' "On the right to repeat oneself"
Kumar, Vikas
- In:
Homo oeconomicus
29
(
2013
)
4
,
pp. 569-572
Persistent link: https://www.econbiz.de/10009758006
Saved in:
10
The internal political geography of states and intra-state conflicts
Kumar, Vikas
-
2009
Persistent link: https://www.econbiz.de/10010193601
Saved in:
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