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Conjunctionitis : a call for clarity in construct definitions

Voss, Kevin E.; Zablah, Alex R.; Huang, Yu-Shan (Sandy); … - In: European Journal of Marketing 54 (2020) 5, pp. 1147-1159

Purpose: This study aims to determine the extent to which the use of coordinating conjunctions enhances or impairs definitional clarity. Design/methodology/approach: In two studies, a sample of 736 construct definitions from the Journal of Marketing, Journal of Marketing Research and Journal of...

Persistent link: https://www.econbiz.de/10012275487

What Do Customers Consider Important in B2B Websites?

CHAKRABORTY, GOUTAM; LALA, VISHAL; WARREN, DAVID - In: Journal of Advertising Research 43 (2003) 01, pp. 50-61

Persistent link: https://www.econbiz.de/10004971896

The ability of ratings and choice conjoint to predict market shares: a Monte Carlo simulation

Chakraborty, Goutam; Ball, Dwayne; Gaeth, Gary J.; Jun, … - In: Journal of Business Research 55 (2002) 3, pp. 237-249

Persistent link: https://www.econbiz.de/10005473400

Screening for interactions between design factors and demographics in choice-based conjoint

Chakraborty, Goutam; Woodworth, George; Gaeth, Gary J.; … - In: Journal of Business Research 23 (1991) 3, pp. 219-237

Persistent link: https://www.econbiz.de/10005473849

Screening for interactions between design factors and demographics in choice-based conjoint

Chakraborty, Goutam; Woodworth, George; Gaeth, Gary J.; … - In: Journal of Business Research 24 (1992) 2, pp. 115-133

Persistent link: https://www.econbiz.de/10005474260

Impact of consumers' effort investments on buying decisions

Lala, Vishal; Chakraborty, Goutam - In: The journal of consumer marketing 32 (2015) 2, pp. 61-70

Persistent link: https://www.econbiz.de/10011300139

The evolution of analytics and implications for industry and academic programs

Bowers, Melissa R.; Camm, Jeffrey D.; Chakraborty, Goutam - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 6, pp. 487-499

Persistent link: https://www.econbiz.de/10011966933

Perceived travel risks regarding terrorism and disease : the case of Thailand

Rittichainuwat, Bongkosh Ngamsom; Chakraborty, Goutam - In: Tourism management : research, policies, practice 30 (2009) 3, pp. 410-418

Persistent link: https://www.econbiz.de/10003838422

A multidimensional scale for measuring country image

Lala, Vishal; Allred, Anthony T.; Chakraborty, Goutam - In: Journal of international consumer marketing 21 (2009) 1, pp. 51-66

Persistent link: https://www.econbiz.de/10003890676

Planned versus unplanned timing changes in payment and product receipt : implications for sales promotion and services management strategy

Spears, Nancy; Mowen, John C.; Chakraborty, Goutam - In: Psychology & marketing 27 (2010) 3, pp. 229-251

Persistent link: https://www.econbiz.de/10003956553