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M&K : das DACH-Magazin für Markt und Kommunikation
Zürich : Galledia Fachmedien AG; 1994-[?]: Heerbrugg : …; … - 22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Revisiting word-of-mouth communications : a cross-national exploration
Cheung, Mee-Shew; Anitsal, M. Meral; Anitsal, Ismet - In: Journal of marketing theory and practice 15 (2007) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003745468
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Children's influences on in-store purchases
Ebster, Claus; Wagner, Udo; Neumueller, Deniese - In: Journal of retailing and consumer services 16 (2009) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10003837517
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The role of targeted communication and contagion in product adoption
Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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Perceiving images and telling tales : a visual and verbal analysis of the meaning of the Internet
Joy, Annamma; Venkatesh, Alladi; Deschenes, Jonathan - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 556-566
Persistent link: https://www.econbiz.de/10003884472
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Adolescents' perceptions of family communication patterns and some aspects of their consumer socialization
Kim, Chankon; Lee, Hanjoon; Tomiuk, Marc A. - In: Psychology & marketing 26 (2009) 10, pp. 888-907
Persistent link: https://www.econbiz.de/10003896806