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Adoption of digital platforms by sponsoring organisations and NPOs for cause-related B2B marketing programs : a fsQCA exploration
Amawate, Vibhas - In: The journal of business & industrial marketing 39 (2024) 3, pp. 617-632
Persistent link: https://www.econbiz.de/10015079997
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 116 (2024), pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
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B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo; Marrucci, Anna; Vianelli, Donata; … - In: Industrial marketing management : the international … 114 (2023), pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
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The platformization of brands
Wichmann, Julian R. K.; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Two-sided B2B platforms
Jullien, Bruno - 2010
Persistent link: https://www.econbiz.de/10009378831
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Management of competition among sellers and its performance implications for business-to-business electronic platforms : dynamic analysis by VAR model
Li, Xiaoling; Ren, Xingyao; Zheng, Xu - In: Nankai business review international 6 (2015) 2, pp. 199-222
Persistent link: https://www.econbiz.de/10011376681
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Multihoming users' preferences for two-sided exchange networks
Koh, Tat Koon; Fichman, Mark - In: Management information systems : mis quarterly 38 (2014) 4, pp. 977-996
Persistent link: https://www.econbiz.de/10010433240