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Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Sorensen, Anne; Andrews, Lynda; Drennan, Judy - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 898-922
Persistent link: https://www.econbiz.de/10011730676
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Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie; De Vries, Natalie Jane; Rahman, Mohammad M. - In: The journal of brand management : an international journal 24 (2017) 4, pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
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Social media marketing and brand authenticity : the role of value co-creation
Hasan, Shermeen; Qayyum, Abdul; Zia, Mubashar Hassan - In: Management research review 46 (2023) 6, pp. 870-892
Persistent link: https://www.econbiz.de/10014315133
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Influences of place attachment and social media affordances on online brand community continuance
Wang, Kai; Tai, Jeffrey C. F.; Chang, Hsin-Lu - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 459-493
Persistent link: https://www.econbiz.de/10012616927
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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust
Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012269062
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An exploration of online brand community (OBC) engagement and customer's intention to purchase
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Journal of Indian business research 8 (2016) 4, pp. 295-314
Persistent link: https://www.econbiz.de/10011718997
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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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Online brand community and its outcomes
Ha, Yongsoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 107-116
Persistent link: https://www.econbiz.de/10011963931
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Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
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Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng; Hou, Jian-Ren - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 254-268
Persistent link: https://www.econbiz.de/10011746768