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Digital content marketing as a...
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55
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55
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52
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49
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39
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38
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38
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36
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35
Stroebel, Johannes
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631
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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1
Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi
;
Thaichon, Park
;
Parkinson, Joy
- In:
Developing digital marketing : relationship perspectives
,
(pp. 181-190)
.
2021
Persistent link: https://www.econbiz.de/10012586414
Saved in:
2
Online consumer communities : escaping the tragedy of the digital commons
Curien, Nicolas
;
Fauchart, Emmanuelle
;
Laffond, Gilbert
; …
- In:
Internet and digital economics : [principles, methods …
,
(pp. 201-219)
.
2007
Persistent link: https://www.econbiz.de/10003514462
Saved in:
3
Marketing-mix of online social lending websites
Assadi, Djamchid
- In:
Journal of electronic commerce in organizations : the …
8
(
2010
)
3
,
pp. 15-25
Persistent link: https://www.econbiz.de/10008650330
Saved in:
4
E-word-of-mouth on health social networking sites : an opportunity for tailored health communication
Liang, Bo
;
Scammon, Debra L.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 322-331
Persistent link: https://www.econbiz.de/10009424842
Saved in:
5
Clear, conspicuous, and concise : disclosures and Twitter word-of-mouth
Burkhalter, Janée N.
;
Wood, Natalie T.
;
Tryce, Stephanie A.
- In:
Business horizons
57
(
2014
)
3
,
pp. 319-328
Persistent link: https://www.econbiz.de/10010359561
Saved in:
6
Electronic word-of-mouth on social networking sites : cue validity and cue utilization perspectives
Fang, Yu-Hui
;
Li, Chia-Ying
- In:
Human systems management : HSM
35
(
2016
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10011482101
Saved in:
7
Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong
- In:
International journal of information systems and change …
6
(
2013
)
4
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
Saved in:
8
Share, like and achieve : the power of Facebook to reach health-related goals
Peña, Alicia de la
;
Quintanilla, Claudia
- In:
International journal of consumer studies
39
(
2015
)
5
,
pp. 495-505
Persistent link: https://www.econbiz.de/10011446247
Saved in:
9
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
Saved in:
10
The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine : the role of pre-existing attitude towards the flu vaccine and psychologica...
Kim, Hanyoung
;
Seo, Youngji
;
Yoon, Hye Jin
;
Han, Jeong Yeob
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1187-1208
Persistent link: https://www.econbiz.de/10012650638
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